POP BEAUTY

Famous for vibrant colors, innovative formulas, and foolproof makeup artist tips & trick, POP products are designed with the latest technology and highest-quality raw materials. During my time at POP Beauty, I created designs for many areas of the company: the social media team (retouching photos for instagram, designing snapchat geofilters, creating interactive game posts to encourage user engagement, etc), the web team (designing marketing emails, homepage sliders, and product detail pages), the sales team (designing collateral branding assets for retailers like Rite Aid, Walgreens, and Duane Reade), and the influencer team (designing invitations, menus, & other various signage for influencer events). It was a pleasure to channel my inner pop artist when doing creative for this company because the products have a funky and powerful attitude, making it an ideal brand to design for if you're a fan of color and true makeup artistry. 

Instagram Feed Highlights:

Digital Marketing Collateral - Highlights