Pixi Beauty is a wildly successful cosmetics company that focuses on enhancing natural beauty through multi-use products. Pixi has a loyal worldwide following thanks to the pure, skin-loving ingredients that create a naturally radiant look. The brand is fun and feminine, always whimsical with a touch of sophistication. The Graphic Designer is responsible for interpreting Petra's vision and developing suitable concepts to meet the needs of the brand. During my time at Pixi Beauty, I created designs for many areas of the company: the social media team (retouching instagram images, designing snapchat geofilters, creating interactive game posts to encourage user engagement, etc), the web team (designing marketing emails, homepage sliders, and product detail pages), the sales team (designing collateral branding assets for retailers like Target, Sephora, Shoppers Drug Mart, and Marks & Spencer), and the influencer team (designing invitations, menus, & other various signage for influencer events).